About Us

Power Sonic has nearly 50 years experience as a leading force within the battery industry.

From our inception in 1970 our focus has been the design, manufacture and distribution of innovative battery solutions. Our battery products are used worldwide for a broad range of electronic and industrial applications, our key markets include life safety, medical, utilities and infrastructure, Powersports and industrial automation.

We are constantly developing new products to set the pace within a rapidly changing industry. The continuous improvement of our engineering processes allows us to develop products with better value and superior performance. The capability to provide our customers with reliable and economical products is the cornerstone of our business.

We employ over 1,000 people worldwide with our corporate headquarters in the USA with major operations in UK, France, Mexico and The Netherlands. We also have an impressive national and international distribution network ensuring coverage worldwide.

Power Sonic Divisions

Battery Solutions Division

Our range of batteries are designed and manufactured using the latest technology and state-of-the-art equipment to ensure that they meet the unique demands of each application. Our range includes sealed lead acid (SLA) and lithium iron phosphate (LiFePO4) technologies, chargers and related accessories.

Our knowledge, experience and commitment enables us to find the best battery solutions available for almost any application.

Precision Metal Fabrication Division

Concise LLC is a vertically integrated, technology-focused provider of high-quality precision metal parts. Our diverse technology and superior engineering capabilities serve a client base in a wide range of industries including medical equipment, transportation assemblies and construction equipment.
We have the capability to produce any precision metal needs and provide complete systems and assembly services. It is our quality workmanship that has gained our respected position in the industry and our goal is to continue to combine high customer satisfaction and service with outstanding quality.

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Custom Injection Molding Division

The focus of this division of Power Sonic is the design and manufacture of high quality molded plastic components. Today we supply a wide range of molded products, many of which are custom manufactured to fulfil the most exacting OEM standards.
We are a responsive solutions provider of design and engineering, tooling, production and value-added operations. From design, tooling and molding, to assembly and distribution, our rigorous quality control procedures are implemented throughout the manufacturing process, in order to maximise and maintain customer satisfaction.

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GROUP CAPABILITIES BROCHURE

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We are proud that all business divisions across the Power Sonic group are certified to ISO9001:2015. ISO’s management systems standards are international standards to help improve the efficiency and effectiveness of a company’s operations. By conforming to these standards our customers can be confident that our products are safe, reliable and good for the environment.

Our customers, wherever they are in the world, know the Power Sonic brand represents a commitment to quality, service and innovation with a customer experience focused approach across all of the companies within our group.

In November 2017 Power Sonic announced that it has been acquired by Blackbird Group LLC. Blackbird, formed in 2008, is led by a team of senior operating executives with a long history of acquiring companies, managing them proactively, and driving long-term capital growth. Blackbird’s acquisition of Power Sonic was supported by a one-stop financing provided by Prudential Capital Group.

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Meet The Team

Key Management Team

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Jim Mannebach
CEO, Power Sonic Group

Jim Mannebach is CEO of the Power Sonic Group. Jim’s previous positions include President and Chief Executive Officer of Norgren...

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Brian Crowe
President, Battery Division, Power Sonic Group

Brian Crowe is the President of the Power Sonic global battery division. Brian has over 35 years of combined experience in the power related field...

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JD Johnson
Executive Vice President, Business Development, Power Sonic Group

JD Johnson is Executive Vice President, Business Development, for the Power Sonic Group. Prior to joining the group, JD was President of Norgren Americas...

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Jeff Kyle
Chief Operating and Financial Officer, Power Sonic Group

Jeff Kyle is the Chief Operating and Financial Offer for Power Sonic Group and is responsible for all operating and financial activities...

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Rene Assies
Managing Director EMEA, Battery Division

Rene Assies is the Managing Director, of Power Sonic EMEA. Rene brings nearly 20 years of in-the-trenches global management expertise in different...

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Javad Aliabadi
Director Quality Assurance, Battery Division

Javad Aliabadi started his life's second career with Power Sonic in 1985 after leaving his post as a Naval Aviator. Since Javad's arrival...

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Chuch Stack
Director of Engineering & Marketing, Battery Division

Chuck has over 30 years of engineering, marketing and general management experience in a variety of industries...

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Amy McLaughlin
Customer Experience Manager, Battery Division

Amy McLaughlin is the Customer Experience Manager for Power Sonic Corp. Amy started in ...

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Alexander Baur
Director, International Sales, Power Sonic global Battery Division

Alexander Baur is the International Sales Director for Australia, Asia and Latin America for the Power Sonic global Battery Division...

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Peter J. Murphy
Sales Director, Industrial Distribution, Battery Division

Peter J. ‘PJ’ Murphy is the Sales Director for North American Industrial Distribution – Battery Division...

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Steve Harmon
Director of North American Sales

Steve’s based in Ocala Florida and started his career in the Military Subcontract Industry working on teams at ITT Aerospace....

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Reinier Polinder
Director Operations and Finance EMEA, Battery Division

Reiner Polinder is the Director Operations and Finance for EMEA – Battery Division. Reinier has over 20 years...

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Sarah Hills
Commercial Director EMEA, Battery Division

Sarah Hills is the Commercial Director EMEA of the Power Sonic global Battery Division. Sarah has over 20 years of combined experience...

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Matthew Spendiff-Smith
Head of Marketing & Communications, Battery Division

Matthew has over 15 years of marketing, sales and business growth expertise in a variety of industries. Prior to joining...

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Robert Hamilton
Robert Hamilton is Commercial Director Utilities & Infrastructure, Battery Division.

Robert has more than 25 years of experience in Power related positions in various business development and Director Roles...

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Ken Gainda
Quality Control Manager EMEA, Battery Division

Ken has over 30 years’ experience working in the lead acid battery industry. After graduating from Coventry University...

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Karen Costa
Director France, Battery Division

Karen Costa is the Director for the Power Sonic Battery Division in France. Karen joined Power Sonic in 2005...

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Ownership Team

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Jim Mannebach
CEO, Power Sonic Group

Jim Mannebach is CEO of the Power Sonic Group. Jim’s previous positions include President and Chief Executive Officer of Norgren...

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Brian Crowe
President, Battery Division, Power Sonic Group

Brian Crowe is the President of the Power Sonic global battery division. Brian has over 35 years of combined experience in the power related field...

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JD Johnson
Executive Vice President, Business Development, Power Sonic Group

JD Johnson is Executive Vice President, Business Development, for the Power Sonic Group. Prior to joining the group, JD was President of Norgren Americas...

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Jeff Kyle
Chief Operating and Financial Officer, Power Sonic Group

Jeff Kyle is the Chief Operating and Financial Offer for Power Sonic Group and is responsible for all operating and financial activities...

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Rich Howe
President, Manufacturing Services, Power Sonic Group

Rich Howe is the President of the Power Sonic Manufacturing Services Division. This division is comprised of Power Sonic Custom Injection Molding and Concise LLC...

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Jim Mannebach is CEO of the Power Sonic Group.

Jim’s previous positions include President and Chief Executive Officer of Norgren, where he was instrumental in sales volume increasing 74% over a four-year period. He has also worked for Group Vice President of Roper Industries’ Industrial Business segment and at Emerson Electric Co. in various senior general management and financial leadership roles.

Jim possesses substantial expertise in global operations strategy, with particular focus on best cost production, lean manufacturing, global sourcing and supply chain optimization.

Jim holds a Masters in Business Administration from Washington University in St Louis, a Bachelors of Science in Business Administration from the University of Missouri and is also a Certified Public Accountant. He has been married for more than 30 years and he and his wife have two children. He currently lives in both St Louis, MO and Tucson, AZ.

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Brian Crowe is the President of the Power Sonic global battery division.

Brian has over 35 years of combined experience in the power related field, in general management and senior commercial roles. His prior employment was with IMI Plc as President, Americas for the Norgren business unit’s Industrial Automation Division. Prior to IMI, Brian worked in a variety of power related fields including the battery and electronics industries. Employers have included General Signal Corporation (Sola/Hevi-Duty and Best Power Technology), Johnson Controls and C&D Technologies.

Brian graduated from Western Illinois University with a Bachelor of Science - Business degree and he enjoys all outdoor activities including golf, hiking and biking in his spare time. He lives in the Denver, Colorado area with his wife Michel and is the proud father and grandfather of three grown-up children and two grandchildren.

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JD Johnson is Executive Vice President, Business Development, for the Power Sonic Group.

Prior to joining the group, JD was President of Norgren Americas, a component of the IMI Plc Fluid Power business platform during which time he had full P&L responsibility for the Industrial Business, Commercial Vehicles, In-Plant Automotive and Life Sciences markets.

Prior to joining Norgren, Mr. Johnson was the Vice President & General Manager for the Power Electronics Division of C&D Technologies, Inc. with full worldwide P&L responsibility servicing the communication, industrial, aerospace, and medical markets.

JD has also held a number of senior leadership positions including Global Vice President of Operations with ELDEC, a world-leading provider of proximity sensors, power supplies, and fuel flow monitoring for aerospace and military applications.

JD holds a BS Degree in Engineering from Brigham Young University, is married with a daughter and three sons. He lives in Denver, Colorado and also spends significant time in Tucson, Arizona and Nogales, Mexico.

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Jeff Kyle is the Chief Operating and Financial Offer

Jeff Kyle is the Chief Operating and Financial Offer for Power Sonic Group and is responsible for all operating and financial activities. Jeff is a seasoned executive leader with a broad background in multi-national technology companies. His previous roles include Chief Financial Officer for Sensus and Power-One as well as senior executive operating roles in SanDisk and Compaq Computers. He is a results-orientated executive who excels at developing and implementing growth strategies that shape markets and deliver customer value.

Jeff serves on the board of directors for Blackbird LLC, which include the investment of AMS Automotive. He is a Certified Public Accountant from California as well as having a Bachelor of Science in Finance and Accounting from the University of Oregon.

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Rich Howe is the President of the Power Sonic Manufacturing Services Division

This division is comprised of Power Sonic Custom Injection Molding and Concise LLC.

Rich has over 38 years of experience in the Plastics Industry starting in sales & marketing and moving into senior management roles. Before joining the Power Sonic team, Rich was employed by C.A.P.S., a plastic injection molder, where he was the Chief Operating Officer. Prior to CAPS, Rich held senior positions with A. Schulman and Hammond Plastics, two leaders in the plastic compound and resin markets.

Rich has a Bachelor of Science-Business Degree and an MBA from Southern Illinois University. Spending time with his grandchildren at the family lake place, golfing and biking are the activities he enjoys in his spare time. Rich lives in the St. Louis, MO, USA area with his wife Jean and is the proud father of three grown children and has three grandchildren.

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Scott Crerar is the Director of Sales for Wholesale Distribution and PowerSport.

Scott has 36 years of collective experience that incudes high-ranking sales positions with battery manufacturers, auto parts distribution & performance, and in the battery and electrical system testing, charging and maintenance equipment business. Previous employment is with Auto Meter Products, VP Sales & Marketing, Genuine Parts (NAPA), Division Sales Manager, JCI, North American Director of Sales, Dynasty, Batteries Ford Motorcraft & Wal*Mart. Prior to JCI, Scott was a Region Sales Manager for NAPA Batteries & Chargers at Exide.

Scott is ASE certified, enjoys golf, American Muscle cars, and is a motorcycle enthusiast. Other hobbies include guitar & bowling. He and his wife of 35 years, Judi reside in the Chicagoland area and are proud parents and grandparents of two grown daughters and three grandchildren.

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Javad Aliabadi is the Director Quality Assurance, Battery Division.

Javad Aliabadi started his life's second career with Power Sonic in 1985 after leaving his post as a Naval Aviator. Since Javad's arrival, he has carried the title, Director of Independent Quality Assurance. Javad's responsibilities, however, do not end with quality assurance, his role also includes aspects of application engineering and product development.

During his career, Javad, has built strong relationships with power Sonic customers and has been heavily involved in new product design. He has also published several articles in different industry publications and assisted in presenting white papers on battery and test equipment issues worldwide.

On a personal note, Javad's hobbies includes playing a traditional Iranian string musical Instrument known as the Tar. He also enjoys following sports such as Soccer and Football. He is also an avid skier.

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Chuck Stack is the Director of Engineering & Marketing, Battery Division.

Chuck has over 30 years of engineering, marketing and general management experience in a variety of industries. Chuck began his career in Aerospace working on the special redesign following the Challenger disaster. Chuck’s next career step was in the Process industry working for Emerson as the Director of technology for flow sensor development where he was granted sixteen patents. Following Emerson he worked in the Pneumatic and Medical Component industries with IMI, Plc in a variety vice president and general management roles. Immediately prior to joining Power Sonic, Chuck worked as a business consultant for engineering, marketing and logistics.

Chuck holds a bachelor’ degree in biomedical engineering and a master’s degree in mechanical engineering from the University of Iowa. Chuck has been married to his wife Judi for over 30 years and enjoys hiking with his four Newfoundland dogs.

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Amy McLaughlin is the Customer Experience Manager for Power Sonic Corp.

Amy started in 2001 as a Customer Service Representative after graduating from San Diego State University with a degree in Speech Communications. She has been overseeing the department since 2008 and prides herself in developing strong relationships, both professionally and personally.

Amy grew up in San Diego and currently resides there with her husband and 2 small children. She has volunteered as a court appointed special advocate for foster children since 2010 and hosts international students from all over the world. She and her husband enjoy hiking, diving and the occasional Netflix binge.

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Peter J. ‘PJ’ Murphy is the Sales Director for North American Industrial Distribution – Battery Division

PJ has over 35 years combined experience in electronic / industrial distribution and manufacturing in the IP&E industry. He has held senior positions in sales and marketing in distribution and related direct manufacturers. Having developed sales teams, rep networks and management of channels he understands the power and value of an elite sales ecosystem. His prior employment as President of Black Rock Electronics Consulting LLC helped companies develop a better sales process and build an effective sales network. Before that PJ worked at B+B SmartWorx (manufacturer of connectivity devices in M2M and IIoT), Arrow Electronics, Sager Electronics and Kent Electronics.

PJ graduated from Bentley University (Waltham, MA) with a B.A. in Economics / Finance. He enjoys sailing, outdoor activity and a little golf. He lives on the south shore of Boston, Massachusetts with his wife Jody and 2 dogs. A proud father of 3 with 5+ grandchildren.

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Alexander Baur is the International Sales Director for Australia, Asia and Latin America for the Power Sonic global Battery Division.

Alexander has over 15 years of combined experience in sales management of manufactured products. He draws his international experience from his prior role as International Account Manager for Europe and Latin America at AMSOIL Inc. in Superior, Wisconsin and his past sales positions in Europe. Alexander lived in Germany and worked in European sales for automotive aftermarket manufacturers. Past employers include ATC GmbH, F.Boge GmbH and Robert Bosch.

Alexander graduated from The University of Applied Sciences in Esslingen, Germany with a Bachelor of Science in international technical business administration and marketing. He lives in San Diego with his wife and two small children. In his spare time, he enjoys travelling and going to the beach with his family, walking his dog, wood-fired cooking and baking artisan breads.

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Rene Assies is the Managing Director, of Power Sonic EMEA

Rene brings nearly 20 years of in-the-trenches global management expertise in different industries, and a large international network.

Prior to joining Power Sonic, Rene developed the European market for a Florida based security company, where he led distribution for 22 countries in Europe. Prior to that, Rene sold his private company to a stock listed multinational company, and helped them develop a significant security conglomerate with global presence. Rene is known as a successful serial entrepreneur with a proven track record in building international businesses.

Rene holds an MBA in Leadership & Sustainability and a Bachelor in International Marketing. Rene and his wife Bertineke have been married for 20 years, and are the proud parents of three children, with whom they reside in the Netherlands, about one hour from Amsterdam.

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Sarah Hills is the Commercial Director EMEA of the Power Sonic global Battery Division.

Sarah has over 20 years of combined experience in building solutions, life safety and the battery industry in senior held positions. Her previous employment was with Honeywell under Novar ED&S in the security division, and later, building a team in building solutions and project management working within marketing. This experience led to supporting acquisitions of ADE/Bardic/Security Lighting/Chloride and Ackermann in to the Honeywell group of companies.

Sarah is a proud mum, raising her children Chloe and Carter with her husband Gary in Suffolk. Her family enjoys supporting local and National charities with fund raising. Robbie, Sarah’s horse, helps her with community support, working with Suffolk Police and the rural crime team with PR and media work. Sarah enjoys country life, outdoor activities and fun with her family.

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Matthew Spendiff-Smith is the Head of Marketing & Communications, Battery Division.

Matthew has over 15 years of marketing, sales and business growth expertise in a variety of industries. Prior to joining Power Sonic, Matthew headed up marketing and growth for a leading online freight exchange, quadrupling customers within 3 years and helping to secure government funding (through Innovate UK) for the development of a new ‘Uber Style’ platform for the haulage industry.

Prior to this Matthew has headed up sales and marketing teams in the life safety sector for companies with high-tech offerings including 3D facial recognition and vascular biometrics.

Over the years Matthew has also worked independently and helped dozens of startups and established businesses with naming their companies and brands.

Matthew is currently studying for a master’s in international marketing. He and his wife Jennie are proud parents of three children with whom they live with in Southend on Sea on the East coast of the UK. Matthew enjoys playing badminton, spending time with his family and following the latest trends in technology.

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Karen Costa is the Director for the Power Sonic Battery Division in France.

Karen joined Power Sonic in 2005 as a secretary and has 14 years’ experience of working in life safety, security and utilities markets. Despite coming from totally different fields than the battery sector, she quickly became familiar with this sector, becoming an Executive Assistant one year later, and five years later, Administrative Director.

Following the retirement of the former Director of the French branch, based in Senlis, Karen took over the management in 2016 and she remains working in this position.
Karen loves hiking and sports walking. She lives in the Languedoc-Roussillon region, in the south of France with her husband and is the proud mother of two children.

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Reiner Polinder is the Director Operations and Finance for EMEA – Battery Division.

Reinier has over 20 years of operational and managerial finance experience. Prior to joining Power Sonic, Reinier was working as a self-employed finance manager for 2 years in several assignments, one of which for an international metals distribution company. Prior to that role, he was with Tech Data, one of the largest IT distribution companies in the world.

Reinier graduated from the Amsterdam Vrije Universiteit with a post-graduate program for Executive Master of Finance and Control. He currently lives in Putten, The Netherlands with his wife Gerdien and their three children. Two Rhodesian Ridgeback dogs complete the household.

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Robert Hamilton is Commercial Director Utilities & Infrastructure, Battery Division.

Robert has more than 25 years of experience in Power related positions in various business development and Director Roles; including working for an international PLC. In 2017 he co-patented a power system which encompasses green energy as well as provide a unique power profile and power resource.

Robert has enjoyed courses in the UK including Electronics and Engineering at Highbury College, and additionally the Open University. Robert enjoys many activities including going to the gym, running and National Politics. In 2012 he co-founded Bedford Free School, today the School has over 500 pupils and is ranked as one of the best performing schools in the Borough of Bedford.

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Ken Gainda is the Quality Control Manager EMEA, Battery Division.

Ken has over 30 years’ experience working in the lead acid battery industry. After graduating from Coventry University, he started his career at Tungstone Hawker in the late 80’s as a process chemist and later was promoted to a development technologist position with the company. In the mid 90’s through to early 2001, Ken was a key member of an international team that set up 2 purpose built automotive battery manufacturing plants in the Middle East and Caribbean.

Ken’s experience includes the evaluation of raw materials and new products and processes, setting up and managing laboratory testing facilities and supporting both the marketing and quality teams by evaluating the performance and quality of competitor products. He has experience in sales, technical support, field applications, tear down analysis of lead acid batteries for warranty purposes and has assisted with the design and development of new battery products.

In his spare time Ken enjoys travel and spending lots of time with his family. He enjoys living on the edge of the beautiful country side of Leicestershire. He also enjoys working as a volunteer for small charities both local and abroad.

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Steve Harmon is the Director of North American Sales.

Steve’s based in Ocala Florida and started his career in the Military Subcontract Industry working on teams at ITT Aerospace and the Harris Corporation developing communications and surveillance equipment for the US Military. He left that industry in 1987 and spent several years working with a number of manufacturers in and synergetic with power conversion and power management. He joined Power sonic following a seven year relationship with IMI Norgen where he held the position VP of Field Sales for Industrial Automation. He spends his free time with his family and playing golf.

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Our Mission

To keep you in charge with reliable and innovative energy storage solutions.

SUSTAINABILITY

Sustainability is an integral part of our corporate governance and workplace practices. We are committed to sustainability and minimizing the environmental impact associated with the supply of sealed lead acid and lithium batteries. We continue to develop sustainable business practices and are dedicated to encourage the recycling of old batteries.

Find out more about recycling

The Power Sonic Brand Promise

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Quality

Manufactured using the latest technology and stringent quality control, our battery products are designed to exceed in performance and reliability.

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Experience

Our focused approach to exceptional end to end customer experience sets us apart from the competition. From enquiry to delivery and everything in-between we regularly exceed our customers’ expectations.

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Service

Delivery on time, every time to customer specifications. We pride ourselves on offering tailored service solutions to meet our customers' exact specifications.